Privacy Policy

Last Updated: August 10, 2026

1. Introduction & Overview

Apacendo Health ("Apacendo," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, store, and share information when you visit our website, use our platforms, or interact with our services (collectively, the "Services").

2. Important Notice Regarding Health Information & HIPAA

This Privacy Policy addresses the personal information collected through our general website and non-clinical online interactions.

HIPAA Notice: If you are a patient receiving healthcare services through an Apacendo Health medical provider partner or platform, your Protected Health Information (PHI) is governed by the Health Insurance Portability and Accountability Act ("HIPAA") and our medical provider partners' separate HIPAA Notice of Privacy Practices. This Privacy Policy is not a substitute for any Notice of Privacy Practices provided by your healthcare provider. When handling PHI/ePHI, Apacendo Health complies with all applicable federal and state rules, adhering strictly to the "minimum necessary" standard.

3. Information We Collect

We collect personal information through several channels to provide, optimize, and secure our Services:

Information You Provide Directly:

  • B2B & Professional Contact Details: Name, job title, employer name, work mailing address, work email, and phone number.
  • Account & Portal Data: Usernames, passwords, contact preferences, feedback, and correspondence sent to support.
  • Health & Insurance Details: When authorized by you or provided via secure portals, we may collect health insurance carrier details or healthcare-related administrative data necessary to deliver our platform services.

Information Collected Automatically:

  • Device Data: IP address, operating system, browser type, device identifiers, network/carrier info, and language settings.
  • Online Activity Data: Pages or screens viewed, time spent on pages, browsing history, click patterns, and interactions with our marketing emails.

Information From Third Parties:

  • Professional social networks (e.g., LinkedIn), marketing partners, and public database aggregators.

4. Tracking Technologies & "Do Not Track"

We use cookies, local storage, and web beacons (clear GIFs) to enhance site navigation, remember preferences, conduct analytics, and deliver relevant marketing.

  • Managing Cookies: You may configure your web browser to reject or delete cookies. For more details on cookie management, visit www.allaboutcookies.org. Disabling cookies may limit your access to certain site features.
  • "Do Not Track" Signals: Some browsers transmit "Do Not Track" (DNT) signals. Currently, our site does not alter its data collection practices in response to web browser DNT signals.

5. How We Use Your Information

We process your personal data for legitimate business purposes, including:

  • Operating, maintaining, and personalizing our Services and platform tools.
  • Communicating administrative announcements, product updates, and support messages.
  • Research and development to analyze usage trends and improve customer experience.
  • Direct marketing, newsletters, and promotional updates (as permitted by law).
  • Compliance, fraud prevention, safety monitoring, and enforcing our terms.

6. How We Share Information

We do not sell your personal information. We share data only under the following conditions:

  • Service Providers: Third-party vendors facilitating cloud database hosting, analytics, customer support, and IT security on our behalf under strict data protection contracts.
  • Medical & Health Partners: With your explicit authorization, sharing relevant data with partner providers to support care delivery.
  • Business Transfers: In connection with (or during negotiations of) a merger, acquisition, corporate restructuring, sale of assets, or bankruptcy proceeding, where personal data may be transferred as a business asset.
  • Legal Compliance: When required by law, subpoena, court order, or to defend the legal rights, safety, and property of Apacendo Health, our clients, or others.

7. Data Storage & Security Safeguards

Your personal data is hosted and stored on secure servers located within the United States.

We maintain reasonable administrative, technical, and physical security measures — including data encryption, firewalls, and role-based access limits — designed to safeguard personal data against unauthorized access, loss, destruction, or disclosure. However, because internet transmissions cannot be guaranteed 100% secure, data is transmitted at your own risk.

8. Your Rights & Choices

Depending on your state or jurisdiction of residence (e.g., California CCPA/CPRA, Virginia VCDPA), you may have specific privacy rights:

RightDescription
Right to Access / KnowRequest access to the specific categories and pieces of personal data we have collected about you.
Right to CorrectionRequest that we update or rectify inaccurate or incomplete personal data.
Right to DeletionRequest the deletion of personal data we maintain, subject to statutory retention obligations.
Opt-Out of MarketingOpt out of receiving direct marketing emails by clicking the "Unsubscribe" link at the bottom of any email, or responding "STOP" to SMS messages.

To exercise any of these rights, please email us at privacy@apacendohealth.com.

9. Children's Privacy (COPPA Compliance)

Our Services are designed for business professionals and adults and are not directed to children under 13 years of age. We do not knowingly collect personal information online from children under 13. If we discover that a child under 13 has provided personal information without verified parental consent, we will delete that information immediately.

10. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. When material changes are made, we will update the "Last Updated" date at the top of this document and post a notice on our primary website. Your continued use of our website or Services following an update signifies acceptance of the revised terms.

11. Contact Us

If you have questions, comments, or wish to exercise your privacy rights, please contact us at privacy@apacendohealth.com.